ANALYSIS (FRONT COVER)
Central image- I have chosen to stick to a mid shot of my Sixth Form model. It connotes a girl standing in smart school uniform carrying a folder full of work. Leading on from this, it denotes a striving pupil who is using a direct mode of address to engage and almost lure with the target audience. She is smiling to prove that the school is a fun and inviting place to be at. This is an incentive towards the reader to take the advice and knowledge from this student. The school logo is also evidently present to make sure that the representation of the school is of a high achieving standard.
Masthead- The typography used is simple yet effective. It does not dominate the majority of the page as I do not believe that it should be the focus of the front cover. There is subtle alliteration in this title block to show a creative side and the fact that thought has been put into the overall discourse. There is also an underscore line presented underneath the title which is simply used for emphasis and well as an exclamation mark which acts as an exclamatory effect. Furthermore, I have decided to print the slogan/tagline in a smaller more subtle font as this is not the main focus of this area. I believe that this particular one shows professionalism: 'Go above and beyond!'. The language of this phrase proves that this is a school that ensures the very best you can achieve, maintaining the almost branding and opinions of the school.
Colour palette- The main colour used is green which is expected as this is the colour of the uniform worn at the school therefore, linking in considerably well. The red tones of the berries in backdrop allows it to look more interesting and full of life. The shades of the red contrast well with the greens. In addition, I have made sure that the typography and colours of the masthead are vivid enough to be identified easily over the background. They are also outlined in black to ensure this, as well as the featured articles surrounding the central image as it is vital that the target audience recognise what the magazine involves. These articles as a USP of this magazine as it is unique to this particular issue.
Target audience- It is clear that the audience that this is aimed at is a demographic of Sixth Form pupils (16-18 year olds). I believe that the particular feature articles I have included around the edge are a good way of luring them in. Interrogatives and imperatives are a language technique that I have included to engage with the audience. The phrase 'A -LEVELS' has been capitalised to also highlight what is involved in this magazine; as well as acting as a crosshead. Also, the fact that the model on the front cover is of this age group, it is automatically a giveaway for who should be indulging in the magazine. Finally, social media logos have also been subtly included as this is what the majority of teenagers of today associate themselves with, so engaging with their interests is also an incentive for them to purchase the issue.
Date line and barcode- This particular aspect has also been displayed at the bottom right had corner of the page. This supplies extra information towards the reader regarding which copy they are reading and also the price. The typography is small as it is not a main focus but at the same time supports the professional branding of the magazine.
ANALYSIS (CONTENTS PAGE)
Central/general images-The images that I have included are more towards being long shots to demonstrate the overall look of the school uniform. They both convey a direct mode of address as well as the pupils in the bottom image denoting a sense of friendship and happiness through them smiling. The green leaves in the background also connect in with the solid green background shade. Where as the image towards the top is linking in with one of the main feature articles regarding the Sixth Form fashion.
Masthead- I have carried over the house style regarding the font onto the contents page which I think is simple yet still looks effective. There is an underscore beneath it to prove consistency against the front cover, making sure it stands out.
Colour palette- The colour of the school is green. Following this, the background shade is a solid green shade, this is good because it is denoting the branding of the uniform. This background shade is also the same across the front page as well which I believe looks professional.
Target audience- The references to the page numbers ensure that it is easy for the reader to navigate through the magazine. They will then be able to choose which featuring article that they decide to read depending on their psychographic preferences.
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