Research:Youth subcultures and death of the music press

link here

 Youth subcultures, what are they now?

1.YouTube provides the ability to expand your creativity skills. Helena states: It's a whole creative process behind the videos as well, which is what I enjoy about it. Choosing the right music, going from the filming to the editing. Sometimes I even storyboard things, because I want certain shots, how I can present different items and things like that." 

2. At Secondary School during the mid 80's, the uniform codes were so relaxed that it was easy to identify what people liked. All of them wearing their tastes on their sleeves, so everybody had a unique individuality about them.

3.People of the day are too worried about their futures in current financial climate to be creative.

4.Dr Ruth Adams of King's College London thinks it might be linked to the speed at which "the cycle of production and consumption" now moves. Fashion and music are easy to get to and are also faster. Teenagers had to make more commitment to music and fashion, because it took more of a financial investment. 

5. We now live in the culture where teenagers are much more interested and likely to want to make a an online persona of themselves. It is easy to do and of course it is also free.








link here

The death of the music press

1. There are been a worrying collapse with the NME (New Musical Express) to around 20,000 a week which is demonstrating a decline with the music industry throughout the UK.

2. NME has followed newspapers in producing a tablet version for the digital age, but shockingly this has only yielded 1,200 subscribers.

3. Nowadays, people don't tend to want to fork out for a paper copy music magazine when everything is given to you for free online, it is easy to access when on the go and in general just a lot easier for the younger generations.

4. There was an argument that both Melody Maker and NME lost readers when they ditched the irrelevant writing and long features in the late 90's. There was an assumption that young people didn't want cultural studies essays or thick pieces on politics.

5. Due to the fact that  the music press has not been picking up younger generations of readers in the way it used to, the music magazines now are generally aimed at fortysomethings such as Moji and Uncut. They continue to sell relatively well compared to NME.