Link to two media packs here:
Link here to B&S:Media pack click here
Genre- The main genre of this particular music magazine is soul. However, at the bottom there is a list of genres including: R&B, Hip-Hop, Northern, Jazz and Blues. This variety means that the magazine applies to a wider target audience.
Language- The language used is not at all formal due to the use of hash tags to engage with the audience and promote the featured articles. It is also very modern which links in with how the model on the front is acting regarding the central image. Imperative commands are included as a way of direct communication as well as a declarative at the top of the page to promote the fact that headphones and speakers can be won. Furthermore, capitalism is evident on the main featuring artist in the magazine which produces the effect of emphasis for the reader. The brand of the magazine uses the technique of initialising which shows originality against all of the other music magazines in competition.
Audience- In my opinion, I feel as though this music magazine applies to a target audience of an older teen demographic. The man presented on the front central image is also fairly young and the way he is blowing out smoke from his mouth is portraying a relaxed and artsy atmosphere aimed at the youth of today. This imagery also links in with the declarative hash tag #smokinghot which could potentially be a subtle use of anchorage.
Representation- The way the music is presented on the front is almost old school which makes it look more unique. The colour palette is more on the darker side which creates a sense of mystery and is also consistent towards the brand name. The main featuring article title is in a bold white which stands out vividly against the black background as well as the opportunity to win headphones and speakers being underscored with a row of stars for emphasis. The fact that there is a competition running is also a USP of the article and would also be an incentive for readers to purchase it. The logo in the top right hand corner shows consistency across the brand as this is what they tend to do on all of their magazines.
Narrative-The main narrative on the front cover has the aim of promoting the featuring artist, he is being heavily featured on this particular issue. The music genres are featured on the front to provide inspiration for the target audience to read the issue and maybe even attend some of the upcoming gigs.
Genre- The mainstream style is carried through to the contents page. However, there is a lack of images which portrays that the text is the aspect that should be concentrated on. It is still evident that there are a range of genres involved in the magazine. The brand identity is also transferred over to the contents page regarding the colour palette of black and red, proving consistency.
Language- The masthead/sub-heading stands out in terms of the typography due to the fact that it is in red and bold and fits in with the overall house style. The layout is more on the professional side which suits the psychographic reader to engage with. There is a few words from the editor which is also presented with an ellipsis to prove that by reading the passage, more information will be revealed. At the bottom of the page, Twitter names have been mentioned which backs up the less formal type to show that it is a magazine on the modern side that is interacting with the modern day social media.
Audience: In regards to the layout, it is made to look more on the simple side which is an incentive to the audience so they can easily navigate their way around the magazine and know what is involved. However, bold typography is also used at certain points within the lines of the contents list. This livens it up a bit but without taking away the aspect of looking professional.
Representation: The contents page is packed with articles and activities that lure the audience in and follows on from how B&S are represented as a mainstream musical magazine brand. The wide variety of choices to read is showing how the magazine has a wide audience and is well know within the music industry. There is a smaller image used that corresponds the front page to ensure the audience are reminded of the current issue they are reading.
Narrative- The contents page is making the life of the readers a lot easier by making sure that they are all fully aware of what they have to come in terms of information. They can skip to the genres that they wish to indulge in the most as they will be listed on the contents page along with a page number.
Genre- The genre of this main double page spread is more towards the modern side of the music industry. This can simply just be identified by the vivid masthead and bright colour palette techniques used on the featuring image. Era Istrefi performs a variety of genres but her top one is pop music, which generically the most popular genre across the younger generation.
Language- It is evident that the language techniques used are very modern and relaxed. This is due to the fact that the narrative is in interview form so it is how the artist is literally speaking. In the stand first, there are fillers and ellipsis to portray the literal tone. Many interrogatives are used also which demonstrates the aim of the interview with this popular artist.
Audience- As I have briefly mentioned prior to this, this particular page is typically aimed at a target audience of a teen girls demographic. A micro detail such as her clothes decides this for me as she looks very modern and individual regarding her fashion statements and the way she has staged herself. There is also a direct mode of address included here to engage with the audience and allow them to feel the need to escape through reading the information, this would be an example of psychographic needs. The fact that there is also an overlap in media regarding the social media shout out to her Twitter also interacts with the teenage audience.
Representation- The way in which this magazine is interviewing artists that have done well for themselves within the music industry is a good representation of them as a company. Ensuring that they maintain their brand image. Furthermore, it looks professional which is also a good thing meaning that people will trust and make time for what they have to say. The colour pink tends to be of an occurring pattern across the spread, after searching the artists name on Google it is clear that this tends to be her unique statement and the magazine has ensured that this is presented within their say about her too.
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| This is the extra image that I discovered of her online by just simply typing in the name. |
Narrative- Just purely because of the typography, the readers can evidently tell that the narrative of the spread is an interview. The pink coloured sub headings make this easier to identify, connecting up with the fashion statement that she is also wearing.
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