5. How did you attract/address your audience?
Click here for my double page spread production
The double page spread content played a huge part...
The reason for this is due to the fact that this specific article is labelled as the 'featuring article' of the magazine. This therefore meaning that it is heavily promoted over the front cover and contents page in my media product. I chose to base my topic on festival fashion tips as it links in well with both the psychographic and demographic target audience's. Festivals are something that many teenagers enjoy going to, so providing some advice on what they can wear is a bonus to purchasing this specific issue. Finally, I have also based my incentives that I have on offer around my featuring article due to having the chance to win 'V FEST' tickets.
The main ways in which this process was carried out being:
- Lexicon of words
- Competitions
- Intertextuality
- Social media
- The price
- Focus group
- The 'Features and Regulars'
- House style
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