Production: Final product

Evaluation Question 1:

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Click here for a blog post examining forms and conventions that I have taken inspiration from:

Steve Neale: Representation of genre

The forms and conventions of a magazine product goes towards how the audience interpret what the genre is. My magazine is pop which can easily be identified through the bright colour palette and relaxed lexicon of words. The forms and conventions are really good in terms of making the product look as professional and effective as possible.

Evaluation Question 2:

2. How does your media product represent particular social groups?

Click here for the research into Sub-cultues

One of the groups I have chosen is socio economic group E. Meaning that they do not have the amount of income to support extensive expenditure. This statement is supported in the pie chart below when I discovered that only 3 out of 25 people within the sample group have a part-time job.

Evaluation Question 3:

What Media institution would distribute your product and why? 

The distribution company that I have looked into greater depth with is TimeInc.UK. In the presentation that I have embedded below, there are evident reasons for why I believe that this would be the best option for my media product.

However...as times are becoming more and more modern, tablets are becoming a very prominent way to distribute a media product. It is easy to access fir the majority as well as being very quick and easy to do.

What kind of media institution might distribute your from Ella Chapman

Evaluation Question 4:

4. Who would be the audience for your media product?

Click here for a link to my focus group information


Click here for a link to some audience feedback

After conducting questionnaires to my focus group I have decided on the age group that my media product would mainly appeal to would be 11-16 year olds. As well as this, I used social media to ask my questions, which is demonstrated by the snapchat to the left.

I have targeted the product at the younger end of the teenagers due to the overall house style and actual content inside the magazine that I have produced. I found this task suited me very well due the fact that when I was younger I was a frequent consumer of popular Pop magazines, meaning I am familiar with the lexicon of words and style of writing that would be well understood by the target audience. Using catchy well known phrases 'Hot Top 40' engages with their common interests as well as maintaining the brand identity throughout. The specific gender I would consider my product to be aimed towards would in fact be females, which I also found easy to create for due to being a female teenager who is a lover of pop music myself. Always having the target audience in mind has meant that I have ensured all of the content listed on the contents page is very orientated to their wants and needs. The technique of interaction with the audience is key, not only through the language but the opportunities and incentives that lure the audience in to purchase the magazine in the first place. I have placed the majority of these on the front cover as this is the only thing that will be studied before purchasing in a shop. This involving free V Fest tickets, merch competitions and also a quiz. The layout should be more eye catching than the other competition to result in the sales being high.

Why not an older target audience?I have chosen to aim my product at a younger audience due to the bright graphology and genre that I have decided to focus on. This is a physical magazine that you would buy from the shop, and also be encouraged to collect all of the issues as a loyal consumer, and from my own knowledge it is more common for the older audience brackets to use digital technology to consume media products. This is due to them being able to subscribe to magazine companies and also are more likely to read more advanced content such as a newspaper, where as when teenagers are younger they tend to spend their money on products that they have easy access to and also are allowed to consume. 

Why specifically aim the product at females?

I carried out a questionnaire with a sample of both 20 females and 20 males and asked them the question: 'IS POP YOUR MOST PREFERRED GENRE OF MUSIC?'

The findings are presented in the bar chart below which evidently shows that 18 of the girls that I asked stated that 'pop' was their most preferred genre, compared to only 11 of the boys. 

Evaluation Question 5:

5. How did you attract/address your audience?


Click here for my double page spread production


The double page spread content played a huge part...

The reason for this is due to the fact that this specific article is labelled as the 'featuring article' of the magazine. This therefore meaning that it is heavily promoted over the front cover and contents page in my media product. I chose to base my topic on festival fashion tips as it links in well with both the psychographic and demographic target audience's. Festivals are something that many teenagers enjoy going to, so providing some advice on what they can wear is a bonus to purchasing this specific issue. Finally, I have also based my incentives that I have on offer around my featuring article due to having the chance to win 'V FEST' tickets. 

The main ways in which this process was carried out being:

1. Lexicon of words
2. Competitions
3. Intertextuality
4. Social media
5. The price
6. Focus group
7. The 'Features and Regulars'
8. House style

Evaluation Question 6:

6. What have you learnt about technologies from the process of constructing this product?

The main technologies I have spoken about being:

InDesign
Apple Photo
The Sony camera
PhotoShop
DaFont
Google Forms
Office 365

How hard would it have been if these technologies were not available to me?

It would have been extremely difficult to create my media product without the rage of technology available. This is due to how easy to use and access a lot of the applications are to use, the overall outcome would have looked nowhere near to the professional standard that it is with the range of technology. 

Technologies from Ella Chapman

Evaluation Question 7:

7. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

I asked my focus group as I went along to inform me on whether or not they liked a part of my magazine. Above is an example when I wished to find out if my logo was suitable and of a good standard to include.

My overall aim was to base my final product on this specific edition of 'TeenNow' as I think that it really follows the codes and conventions of a really high standard pop magazine. In evaluation, I believe that I did this task very well due the pop genre being really obvious as soon as you look at the front cover of my final product.


When looking back at the preliminary task that I created I feel as though I have come a long way in terms of the quality and overall look of the product created. The main aspect that I have learnt along the way is the forms and conventions of already existing magazines. I was introduced to this through having to analyse Sixth form magazines and how what they have used engages with the audience. Therefore, I have included these aspects in my final product such as: Pull quotes, drop caps, consistent house style, branding, incentives, tag lines, slogans and more. Furthermore, discovering who the specific psychographic would be is a good way to ensure that all of the needs and wants are maintained through each issue.


What changes would I have made if I was to do this task again?

In reflection of my task I would take the time to watch more YouTube videos that display tutorials regarding the different technology platforms. Therefore, I would then be able to widen my skill level even more so that it is ensured that the novel aspect of my product is a good as it can possibly be.

Here are a selection of comparison images that convey how much my ability to create a magazine has expanded since the preliminary task of creating a Sixth Form magazine.

Click on this for a detailed analysis of my Sixth Form magazine: